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A New Year's Message from VPM President and CEO Jayme Swain

Dear VPM Friends:

Happy New Year! I hope that you and your loved ones were able to enjoy the holidays.

For me, the end of the year is an opportune time to recharge, reflect and plan ahead. I found it was particularly important to slow down and rest after another challenging and humbling year of attempting to find a sense of normalcy as the pandemic shifted, often in unexpected ways. 

As we balanced life and work in 2021, the VPM team remained resilient and focused on serving our mission. With your generous support, we deepened our engagement in communities across Central Virginia and the Shenandoah Valley and achieved many notable accomplishments. Together we:

As we look ahead to 2022, we’ll begin the year in style. The third season of “Legacy List with Matt Paxton” will premiere on January 10 at 9 p.m. and season 4 of “Un-Wine’d” on January 22 at 1 p.m. In addition, VPM News will have coverage of the General Assembly and Governor-elect Youngkin’s inauguration on January 15 and finalize preparations for the launch of our weekly newsmagazine program “VPM News Focal Point.” Meanwhile, the podcast team will launch season 2 of “Seizing Freedom” on February 1 and be putting the finishing touches on a true crime podcast series scheduled for spring.

To accomplish our ambitious vision, we are also exploring a new location for VPM’s Richmond headquarters. This new facility will enable us to modernize our operation so we can create and distribute content that matters most to our communities and be more accessible to the public.

This is an exciting and transformational time for VPM. We are grateful for your unwavering support, which motivates us every day to use the power of media to educate, entertain and inspire.

Thank you for making this important work possible. We could not do it without you, and we’re humbled that in this crowded media landscape, you choose VPM. We’re proud to serve you and your communities. Together, we can make a better tomorrow today.

With gratitude,

Jayme