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Digital Producer

Under the direction of the Director of Digital Strategy and Operations, this position will be responsible for the development, coordination and execution of digital-first stories and digital content across a variety of online and social media platforms. Digital content may include video, photos and social media content. This position’s emphasis will be on developing new and existing brands in arts & culture, news, early education and science. 

VPM is a public media organization serving Central Virginia and the Shenandoah Valley. Our teams produce documentaries, TV series and digital content. The VPM News team produces award-winning journalism for our NPR and PBS stations with distribution across our digital channels to over 2 million people in VPM’s coverage area.  VPM Music is home to a 24/7 blend of classical, jazz and world music serving the Richmond region.  Additionally, VPM has recently acquired a 40-year-old weekly publication and website, Style Weekly, that covers arts and culture.  As an independent, non-profit service, we strive to create and serve a more informed public.  
VPM believes attracting and retaining diverse staff is crucial to serving our community and fulfilling our mission to create and serve a more informed public.

•    Creates stand-alone digital content initiatives and online content as part of station-wide multi-platform campaigns. 
•    Develops and produces series/mini-series content for online platforms like YouTube that fit VPM projects. 
•    Pitches, scripts and edits social media videos for platforms such as TikTok, Instagram and Facebook. 
•    Edits cut downs and clips from existing video content as part of multi-platform campaigns. 
•    Adapts work based on audience feedback and data analysis and stays up to date on online trends.

•    Bachelor’s degree in Journalism, Media Production, Communications, English, or related field or equivalent work experience. 
•    Four or more years production, editorial or related experience. 
•    An understanding of digital platforms, their audiences and trends. 
•    Knowledge of SEO and online accessibility. 
•    Proficient in using editing software, Adobe Audition/Premiere/Photoshop, Microsoft Office Suite. 
•    Understanding of media production for online platforms including short-form video content and social media videos.
•    Strong verbal and written communication, decision making and problem-solving skills and demonstrated writing, editing and proofreading skills for digital platforms. 
•    Displays a high level of initiative, effort and commitment toward completing assignments efficiently. 

Apply by sending a cover letter and resume to [email protected]. The position will remain open until filled. 
EOE M/F/D/V VPM reserves the right to alter, change, modify, and/or terminate this job posting at any time without notice, or obligation, to any party.