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Virginia Foundation for Public Media Taps Senior PBS Executive as New CEO

Jayme Swain

Photo courtesy PBS

The Virginia Foundation for Public Media (VFPM), the governing entity that oversees Commonwealth Public Broadcasting Corporation (CPBC), has named Jayme Swain, Senior Vice President, Strategy and Operations at PBS, as its first-ever CEO. In this position, Swain will oversee PBS stations WCVE and WCVW in Richmond; WHTJ and WVPT in Charlottesville; WVPT in Harrisonburg as well as radio stations WCVE News and WCVE Music in Richmond; WCNV in the Northern Neck and WMVE in Chase City.

Swain, a 10-year veteran of public broadcasting, will assume her new duties beginning on January 2, 2019. The appointment as CEO of VFPM and President of CPBC follows a four-month nationwide search.

“As part of our restructuring, we aspired to identify and recruit a superstar in the public broadcasting sphere, and in Jayme Swain, we have found one…and then some,” said Michael Bisceglia, chairman of VFPM. “Jayme’s long and respected career at the senior levels of PBS as well as her background in news and her hands-on work in the all-important realm of the digital delivery of content make her ideally suited for this position, and we are excited to tap into her visionary leadership. We look forward to introducing Jayme to our extensive public broadcasting family, from Richmond to Charlottesville to Harrisonburg.”

A graduate of the University of Virginia, where she received her Bachelor of Arts with Distinction, Swain most recently served as a Senior Vice President of PBS, working alongside the CEO and COO to lead organization-wide projects and initiatives. In her role she managed human resources, facilities and administration, and corporate sponsorship and led strategic planning. She spearheaded the development of the PBS 2020 Plan, which set out to increase multi-platform content development and distribution, driving membership on digital platforms and boldly evolving the organization’s culture.

From 2008-2012, she served as Senior Director, PBS Digital, conceiving and implementing digital and social media strategies and affiliated productions. Swain also has held positions with Revolution Health Group, U.S. News & World Report and CNN, among others.

“I am honored to take on this role. After leading strategy at PBS in this dynamic media landscape, I truly believe that creating local impact is essential to public media’s value. Working with an already high caliber team, I look forward to leveraging our multi-platform channels to strengthen our service to the diverse communities in the region with high-quality content and experiences. I can’t wait to get started,” said Swain.

Swain will relocate to Richmond and already has roots in the area with a home in Madison County, Virginia.

About VFPM

The Virginia Foundation for Public Media (VFPM) is the parent company of the nonprofit Commonwealth Public Broadcasting Corporation (CPBC), and branded in the region as the Community Idea Stations. The VFPM netted over $180 million in the 2017 FCC spectrum auction, which is being invested to support community-based programs and create local and national content that drive the conversation on a range of important topics (local, regional, and national).

The Community Idea Stations provide public radio for central Virginia and the Northern Neck and public television for central Virginia and the Shenandoah Valley. The Community Idea Stations provide the best of PBS and NPR programming coupled with a strong set of community-based programs and services.

Radio stations provided by the Community Idea Stations include 88.9 WCVE News and 93.1 and 107.3 WCVE Music in Richmond, 89.1 WCNV Heathsville and 90.1 WMVE Chase City. Television stations include WCVE PBS and WCVW PBS in Richmond, WHTJ PBS in Charlottesville and WVPT PBS in Harrisonburg.

Through the arts, history, science, news and children's education, the Virginia Foundation for Public Media and the Community Idea Stations are moving Virginia forward using the power of media to educate, entertain and inspire.