Explore →

Stories by the James: Ashley Noble

Ashley Noble
Photo: James River Association

Whether swimming as a child, or encouraging a paddling newbie as an outfitter owner, Ashley Noble has never known a world without the James River. Raised on the water from a very young age, she now runs her family’s business, James River Reeling and Rafting.

Ashley shares how the river has been a constant source of inspiration and connection in her life. From witnessing her child’s delight while kayaking, to seeing a customer experience the river for the first time, Ashley reminds us how the river provides us joy, adventure, and growth - and how it is our role to protect it.


Listen to Stories by the James, Fridays at 6:44 a.m. and 8:44 a.m. during NPR's Morning Edition and at 4:44 p.m. during NPR's All Things Considered on VPM News (88.9 WCVE).