Powered By Your Dollars FY 2020

VPM fosters communities that are informed, enriched and positively engaged in life. We do this by using the power of media to educate, entertain and inspire. Our most important partner in strengthening our organization and our impact is the community itself. Together, we continue to make our community a better place to live.

Projected Revenue Chart


Excellence in Television

  • Serving viewers in central Virginia, the Piedmont, and the Shenandoah Valley with award-winning programs on VPM PBS and VPM PBS Plus
  • More than 314 hours of children’s programs weekly
  • Community forum specials exploring regional issues in-depth
  • Award-winning documentaries, distributed nationally through American Public Television

Series productions by VPM PBS, including:

  • Virginia Currents
  • Virginia Home Grown
  • Charlottesville Inside-Out
  • Virginia Farming
  • Rearl Virginia
  • Untamed
  • Un-wine'd
  • Distribution of VPM Create® lifestyle and VPM WorldView international programs • National distributor of public TV content produced by local and independent producers

Excellence in Radio

  • Serving listeners in central Virginia, the Northern Neck, and south central Virginia weekly with VPM News (88.9 FM) and VPM Music (93.1/107.3 FM)
  • Award-winning NPR® programming
  • Local reporting on our region’s political, legal, and educational issues garnering numerous awards (Edward R. Murrow, Virginia Association of Broadcasters, Public Media Journalists Association and more)
  • Frequent story contributions heard on the national NPR® broadcast (more than 169 in FY2019)
  • Weekly in-depth Virginia Current stories with expanded online coverage
  • Biweekly Learning Curve covers education
  • In-depth series Where We Live examines Virginia’s housing crisis (16 stories in FY2019) • Weekly fact-checking of political figures and influencers as the state affiliate for PolitiFact®
  • Locally-hosted jazz, classical, blues and world music programs, totaling 59 hours weekly
  • In-studio performances and interviews by local musicians and international touring artists
  • Richmond Symphony broadcasts weekly
  • Annual live broadcast of the Richmond Folk Festival main stage


Community Engagement Expands Impact

VPM PBS KIDS® literacy program works with 55 community partners to help parents and caregivers prepare young children ages 0-8 for success in school, focusing on low-income communities

Science Matters works with 150 partners to encourage our community to value science and understand its importance to our future

Events for curious minds include screenings of major TV productions, SciencePub RVA, Explore the Outdoors, and more than 170 events annually

Innovation in Digital Media Explores New Platforms

VPM Passport enables members to watch content on-demand

More than 70,000 users monthly visit our website, Facebook and Instagram digital platforms

Live-streaming and on-demand video/audio content, targeted email and voice-activated services deliver content based on user interests via:

  • pbs.org
  • pbskids.org
  • PBS Video app
  • npr.org
  • NPR News app
  • Smart speakers

Unique Studio Capabilities Supplement Philanthropy

The only studio at the Virginia General Assembly, providing session coverage and archives

Two studios available for client productions and events

State-of-the-art Mobile Production Unit used for VPM Productions and available for client rental

Production services offered in our HD-TV studio

Uplink/LTN capability for live broadcast powers global interviews of local experts and government leaders


Virginia Foundation for Public Media The Foundation

Virginia Foundation for Public Media The Foundation is a 509(a)3 supporting organization that enhances the quality and expands the reach of public media’s impact through its financial leadership and support for the productions, programs and activities of VPM and its partners. Recent and upcoming projects funded by the Foundation include:


  • Arts & Culture:
    • Backroads (documentary, Spring 2019) 
    • Sparc Live Art: Love (documentary, Spring 2019)
    • The Art Scene (series, Fall 2019)
    • Inn At Little Washington (documentary, Fall 2019)
    • Sparc Live Art: Family (documentary, Spring 2020)
    • Menuhin in Richmond (working title, coverage and documentary, shooting Spring 2020)
    • Passion Project (docuseries, date TBA)
  • History & Virginia:
    • Charlottesville (documentary, Fall 2018)
    • Made in Virginia (ongoing series)
    • The Future of America's Past (series, Summer 2019)
    • Legacy List (series, Winter 2020)
    • Bush 41 (documentary, date TBA)
  • News & Public Affairs:
    • Democracy Project (working title, series, Fall 2019)
    • What Works (documentary, Winter 2020)
    • Resettled (VPM’s first podcast, Spring 2020)
    • Home (series, Fall 2020)
    • Possibilities Project (documentary, date TBA)
    • Invisible America (series, dates TBA)
  • Science:
    • Progressive Research in Dementia (documentary, Fall 2020)



VPM News team expansion, year-round Politifact® Virginia reporting, Full Disclosure series (all ongoing)

Educational Outreach

VPM PBS KIDS® residency in The Market at 25th in the East End of Richmond (ongoing)

Capital Projects 

Development and launch of VPM.org (August 2019)

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