The Basics is a messaging campaign developed by the Harvard Achievement Gap Initiative and Dr. Ronald Ferguson and designed to improve learning outcomes for all families. The program focuses on five key parenting and caregiving behaviors that are important for boosting cognitive and social-emotional development of children, birth to age three.
Maximize Love, Manage Stress
Talk, Sing, Point
Count, Group, Compare
Explore Through Movement and Play
Read and Discuss Stories
VPM has developed an outreach initiative around school readiness using The Basics with our audiences across Central Virginia and the Shenandoah Valley, in partnership with the Virginia Department of Education and other community stakeholders.
Visit The RVA Basics to learn more.
The Basics: Outreach
In partnership with the Virginia Department of Education and other community stakeholders, VPM has developed a Public Television Campaign around school readiness using The Basics with our audiences across Central Virginia and the Shenandoah Valley. Why? Because everyday experiences in life are educational learning opportunities. The 5 Basics are developmental skills that empower parents and caregivers to play and interact with children in their lives, which help them to lay the foundation for growth and learning. The Basics are shared on television and online through a series of videos, and through community partner engagement activities.
The Basics: Toolkits
VPM’s Early Childhood Education program is working with community partners, including Chesterfield County, Smart Beginnings Greater Richmond, Hands on RVA, and others, to develop toolkits focused on literacy. Each kit contains books chosen to support activities and family engagement opportunities centered on the 5 fundamental behaviors in The Basics program.
Smart Beginnings Greater Richmond is a regional coalition of public and private organizations, businesses and citizens working together to ensure that the region’s children enter school healthy, well-cared for, and ready to succeed in school and in life. The region includes cities of Richmond and Colonial Heights, Chesterfield, Charles City, Goochland, Hanover, Henrico, New Kent and Powhatan counties.
VPM is a long-time partner of Smart Beginnings Greater Richmond and member of the Smart Beginnings Greater Richmond coalition. As a media industry leader in early childhood education, VPM and its Early Childhood Education program uses the power of television, radio, mobile and online content to help build equity in early childhood education. We aim to empower and drive home the crucial messages that these beginning years (0-5) are vital for our children’s future growth. VPM is committed to providing parents and caregivers, who are the first and most important teachers, with the resources they need to help their children acquire the skills they need to be successful in school and in life